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Willem Marais
Willem Marais - South Africa - Endurance Rider - Horses competed by Willem Marais include Al Yatun Tabardar
BUT WHAT IS SEO, AND WHAT DOES IT DO?
Most business people are not fully aware of the benefits of SEO, mainly because this is a relatively new marketing tool. Simply put, SEO is a set of techniques that helps the search engines read and rank your web site. Good rankings bring more visitors to your site. If your site comes up at the top when potential clients are looking for your products or services, you score. If not, they go to a competitor.
Because it is a new marketing tool, even some large corporations are overlooking the potential that SEO offers, and often rely on other types of online advertising (pay-per-click, sponsored results, banner advertising, etc.) to drive traffic to their web sites. But this may be a mistake. While other forms of online marketing and advertising may be appropriate and indicated in certain circumstances, when well planned and professionally implemented SEO offers far more benefits than any of them. SEO provides great opportunities for niche marketing, and many small business operators are outsmarting the big guys by dedicating a portion of their marketing budget to SEO.
BUT WHAT IS SEO, AND WHAT DOES IT DO?
Most business people are not fully aware of the benefits of SEO, mainly because this is a relatively new marketing tool. Simply put, SEO is a set of techniques that helps the search engines read and rank your web site. Good rankings bring more visitors to your site. If your site comes up at the top when potential clients are looking for your products or services, you score. If not, they go to a competitor.
Because it is a new marketing tool, even some large corporations are overlooking the potential that SEO offers, and often rely on other types of online advertising (pay-per-click, sponsored results, banner advertising, etc.) to drive traffic to their web sites. But this may be a mistake. While other forms of online marketing and advertising may be appropriate and indicated in certain circumstances, when well planned and professionally implemented SEO offers far more benefits than any of them. SEO provides great opportunities for niche marketing, and many small business operators are outsmarting the big guys by dedicating a portion of their marketing budget to SEO.
